Lesson 09: Application = Sales Letters

I have observed that some claim the application letter is “out.” This is not correct, as many employers still want both a CV and an application letter. And you never know whether they read the CV or the application first. Therefore, both documents should stand on their own. Some employers are very focused on assessing your written communication skills, so they may check the application first. Others are more concerned with whether the formal requirements are in place, so they might go straight to the CV.

A well-written, error-free letter that immediately captures the reader’s attention increases the chances that your CV will be read. The easy approach of referring to the CV in every other sentence does not give you an advantage. Your written communication ability is an important part of the first impression. Together, the letter and CV form your lasting impression. Hopefully, it will be so strong that they will want to talk to YOU because they think you could be the right person. The next hurdle is the interview.

You have a set of skills to sell. Actually, the term “application” is misleading. After all, you are a gift to companies where unresolved tasks match your expertise! “Application” is out. From now on, think of it as a sales letter.

Goal

After completing this lesson, you will have increased knowledge about:

• How to create interest immediately
• Why you should consider the application letter as a sales letter
• How the eye reads an unfamiliar text
• How to structure the sales letter
• How to structure cold and warm phone calls