Lesson 03: Communication and Competence Sales

Do you get chills when you see the word “competence sales”? “I’m not a salesman” is the common reaction I always encounter when I point out the importance of selling yourself in your career. There are a lot of good and talented people searching for jobs at this moment but only a fraction of jobs are being advertised. For you to be selected in jobs you want, you must make yourself and your competence visible. This is called SALES! Think about it. What do you do from the time you open your mouth in the morning until you go to bed at night? You sell your message to everyone around you, right? Having a dose of communication theory as a base, will soon make you become even better at tailoring your next message to your intended recipient. In a career context, this is called competence sales.

Goals

After completing the lesson, you should have increased knowledge of:

• The theory behind well-functioning communication
• The importance of Unique Selling Point (USP)
• Professional competence sales